Jabong adds active lifestyle brand 'Seven' to its product portfolio

Fashion and sports enthusiasts got a spectacular treat today as India's leading online fashion portal Jabong recently launched active lifestyle brand 'Seven' by ODI skipper M.S. Dhoni.

Dhoni was in Delhi to meet the winners of Jabong's contest to promote the addition of the freshest active lifestyle brand 'Seven'.

Seven, which is also the jersey number that Dhoni sports on the cricket field, offers running, training and active lifestyle footwear and apparel for both men and women. It is now available on Jabong from a price range starting Rs. 500 up to Rs. 4999.

Dhoni felicitated the seven winners of the online contest along with Arun Pandey, Chairman and MD of Rhiti Group (parent company of Seven) and Rahul Taneja, Chief Business Officer of Jabong.

Speaking at the event, Dhoni said, "Seven has been my lucky number. I was born on the seventh day of the seventh month. I became the captain of India's ODI team in the seventh year of the twenty first century. I am happy to be sharing my lucky charm with you with my brand Seven by M.S. Dhoni. Fitness has always been one of my top priorities and is ingrained in the brand ethos of Seven. The SEVEN ambition is all about making fitness an intrinsic part of every city, every town, every school, every home. In my opinion, you don't have to be a professional athlete to take your fitness seriously. All you need is the motivation to lead an Active Lifestyle."

Rahul Taneja, Chief Business Officer, Jabong, said, "Sportswear is one of the top selling categories on Jabong for many years now and we are excited to offer Seven by MS Dhoni to our discerning shoppers. India has never had a more successful captain and Mahi's grit and dedication is evidently the hallmark of the brand Seven, which fills in an essential value gap in the active and health-conscious lifestyle category. We are also excited about Rhiti Group's plans to continue to launch even more innovative designs and technology-driven products in future and will keep expanding our assortment with the latest in sports fashion."

Arun Pandey, Chairman and MD, Rhiti Group added, "We are delighted to associate with Jabong as India's leading destination for lifestyle and sport brands. Jabong's top-notch product curation and audience fits perfectly with Seven's positioning and the initial promotional launch pilots have yielded a tremendous response. We are very excited with this partnership and look forward to a long innings with Jabong."

Jabong is known for having introduced a multitude of sports brands in India in the past. As one of India's top online sportswear destinations, Jabong also regularly engages with its youth-centric audience through its exclusive partnerships with top sporting events such as the Airtel Delhi Half Marathon, Standard Chartered Mumbai Marathon, NBA Jam, 5x5 Turf War among others.