JVC to hit the Indian market with audio/video products; aims to capture 10 pct share

Viera Group, one of the largest OEM players for Television and Electronics has announced the launch of JVC Japan range of Audio products and Video products in India.

As the brand licensee (national distribution partner for marketing and selling the products) for Audio and Video products, JVC enters Indian Markets with 40 SKUs in Audio segment and 11 SKUs in LED TVs, products exclusively designed for India with Technology and Price that can be challenged against any Audio brands in India.

The company has already launched JVC products online and plans to take it to other markets in the country over a period of time. The products are currently available in large format retail stores like Croma and Sargam Electronics, and also at Flipkart online.

The brand aims to reach to almost 500 dealer points across the country within a span of three months, to be growing as one of the market leaders in the fields of LED TVs and Audio.

"We are excited to establish our foothold in Indian Markets. JVC in the past has enjoyed popularity with Car Audio range, now with Audio and Video products we have bigger plans for Indian Markets. We are confident to garner a large part of the Indian market share by offering never seen before product range in Audios and not to be missed the LED TVs which comes with signature Japanese trust and Quality," said Market head of JVC Global, Goldberg.

Viera currently has multiple Manufacturing units in India and aims to increase its area of expertise through driving JVC products.

As a group, Veira currently operates with more than 3000 dealer points across the country through multiple products and brands. With JVC, the group aims to triple its sales points within three years.