Kylie Jenner has filed legal documents to trademark the phrase 'Rise and Shine' after a video of the beauty mogul singing it for her one-year-old broke the internet.
The 'Keeping Up with the Kardashians' star filed to trademark the jingle in the categories of cosmetics, belts, coats, dresses, footwear, gloves, headbands, jackets, scarves, sleepwear, swimsuits and undergarments, among other items of clothing, reported The Hollywood Reporter.
Fans went crazy over the video which triggered a flurry of posts and memes on social media. Singer Miley Cyrus also shared an edited version of the video.
Originally, it is a clip of the 22-year-old singing to her sleepy daughter, Stormi, taken from a video tour of Jenner's Kylie Cosmetics headquarters.
Ever since the phrase became famous, Jenner has been capitalizing on it with 'Rise and Shine' unisex hoodies which are already sold out on her website.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app