Coca-Cola Co and McDonald's Corp, which are the two major sponsors of FIFA and the World Cup tournaments, have increased their pressure on the organisation to bring major reforms after the corruption scandal that has engulfed the body as well as the game.
Both top sponsors have expressed their unhappiness with the way the world's football governing body is being governed and, therefore, are demanding major changes to take place, Sport24 reported.
Coca-Cola has requested the Zurich-based organisation to support the creation of an independent body to reform the way it is run, while McDonald's has asked FIFA for meaningful changes to restore trust and credibility with fans and sponsors alike.
This call for reforms has come days ahead of a FIFA executive committee meeting on Monday at which both possible reforms and the timetable for the election of Sepp Blatter's successor would be discussed.
FIFA has been engulfed in the biggest crisis as seven of its officials were arrested with corruption charges. This incident has adversely affected FIFA's image.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
