Matthew McConaughey hops aboard 'Born To Run' adaptation flick

Matthew McConaughey has signed on to star in the adaptation based on Christopher McDougall's best-selling book, 'Born To Run

The project, which has been penned by Matthew Michael Carnahan, is backed by Di Bonaventura Pictures, Outlaw Productions and LD Entertainment, Deadline.com reported.

LD Entertainment would take care of financing, while Mickey Liddell, Deb Newmyer and Lorenzo di Bonaventura will produce.

The story tells how an award-winning journalist and often-injured runner headed for Mexico's isolated, deadly Copper Canyons to find out how the blissful Tarahumara Indians honed the ability to run hundreds of miles without rest or injury. He tags along to discover their secrets and takes readers from Harvard science labs to sun-baked valleys and freezing peaks across North America, where ever-growing numbers of ultra-runners are pushing their bodies to the limit. This led to a climactic race in the Copper Canyons that pitted America's best ultra-runners against the tribe.

The book, which is bestseller in 12 countries and has sold 2 million copies in the U.S., had claimed 178 weeks on the NYT Bestseller list and has been selling 10,000 copies a month. It also started the 'barefoot running movement,' the popular exercise innovations of the past decade and the catalyst for a new 2 billion dollars industry in "barefoot-style" shoes.