Melania Trump launches 'Be Best' initiative for children

United States First Lady Melania Trump on Monday unveiled the "Be Best" initiative for children, in an effort to promote children's social and emotional well-being.

In an address in the White House Rose Garden, Melania underlined three key points of the initiative - physical and emotional health, responsible social media use and the effects of the opioid crisis on children.

"We can and should teach social and self-awareness, positive relationship skills, and responsible decision making. Let us teach our children the difference between right and wrong, and encourage them to Be Best in their individual paths in life," Melania was quoted as saying by CNBC.

She also outlined the disadvantage of online bullying and the importance of teaching young people on how to respect others online.

'When children learn positive online behaviours early on, social media can be used in productive ways and can effect positive change," she said, noting that too often, social media is used in "negative" ways. "It is our responsibility as adults to educate and remind [children] that when they are using their voices, whether verbally or online, they must choose their words wisely and speak with respect and compassion."

Her husband-president Donald Trump later made an appearance and applauded his wife for her dedication to helping children.

"Americans have been touched by her sincerity, moved by her grace and lifted by her love. Melania, your care and compassion for our nation's children inspires us all," President Trump said.

He then signed a proclamation giving an official declaration to begin her campaign.