Meltwater and Sprout Social partner to offer intelligent social engagement

Meltwater, a global leader in media intelligence solutions, today announced a partnership with Sprout Social, a leader in social media management and engagement.

The new partnership will enable businesses to engage intelligently with their audience based on insights extracted from news and social.

Meltwater, an industry pioneer with 50 offices on six continents, has the market's most comprehensive media intelligence platform.

"Meltwater's core expertise is to extract insights, and we made a strategic decision to partner with a top player for social engagement," said Jorn Lyseggen, CEO and Founder of Meltwater.

"We researched more than 100 companies and chose Sprout Social because it has one of the strongest social engagement products in the market with an unrivaled user friendliness," added Lyseggen.

Earlier this year, Meltwater announced it invested USD 25 million and 100 man-years on reinventing their flagship media intelligence product.

Meltwater Buzz has been Meltwater's main social offering. Its listening functionality is now integrated into the new intelligence platform, and going forward it will leverage Sprout Social for social engagement.