MobiKwik launches lighter variant of app in Gujarati version

Indian mobile wallet major MobiKwik has announced a language version of its mobile app to help about 59 million Gujarati speaking population transact via their hand held devices.

The Gujarati version would be based on a lighter variant 'MobiKwik LITE' of the app and can be downloaded with standard mobile internet unnamed connections by giving just one missed call.

"Majority of Indians are not fluent in English and prefer to converse in their local languages. Given this fact, we announced the launch of MobiKwik app in regional languages. We had launched Hindi last month and Gujarati is the second languages addition to the app," said co-founder Upasana Taku, MobiKwik.

"The November 8 disruption by the Prime Minister of India has pushed many into digital transactions. Our endeavor is to help people embrace the change in their own language," added Upasana.

Cities like Ahmedabad, Vadodara and Surat are adapting to digital transactions with Ahmedabad alone accounting for more than 20 percent of the total transactions on MobiKwik from the state.

The top categories of transactions among the mobile users in Gujarat are for utility payments and recharges. MobiKwik powers digital wallet payments for major retailers such as Big Bazaar, Croma, Pantaloons and others.

The company also offers payments at pan India toll plazas, IRCTC, Gujarat

Gas Company Limited, Madhya Gujarat Vij Company, Dakshin Gujarat Vij Company, Paschim Gujarat Vij Company, Uttar Gujarat Vij Company and GSPC Gas.

Mobile wallet transactions are estimated to leapfrog from Rs. 5,500 crore in 2015-16 to Rs. 30,000 crore in 2022. From However, currently, only 20 percent bank customers depend on digital transaction while 75 percent still go the traditional banking way.

MobiKwik 'LITE' is addressing the underserved smartphone users in India, who face challenges of slow data connectivity and thus are unable to access digital payments easily. Users can download this app with just one missed call and sign up with their mobile number only, no email ID required.