nexGTv expands content library by entering into a strategic alliance with Culture Machine

India's largest subscription-led video entertainment app nexGTv has tied up with India's leading digital media firm, culture machine to feature its unique and differentiated content on its platform.

Further to this association, nexGTv viewers will now be able to access and watch various digital channels like- Being Indian, Put Chutney, Blush, Epified, All Access, Awesome Sauce, VIVA Channel, Whack, Old Delhi Films, Rascalas to name a few, all owned and operated by Culture Machine.

By securing the digital rights to Culture Machine, nexGTv will bring curated and highly entertaining web content to Indian viewers around the world, enabling an enriched leisure viewing experience.

The latest addition augments nexGTv's diverse entertainment offerings including 130+ live regional and national TV channels, and underlines its commitment to showcasing more international web-based content on its platform.

"nexGTv has gained a lot of traction within the young and active internet user base. Keeping their interests in mind, we have tied up with Culture Machine, acquiring the worldwide rights to its vast gamut of creative offerings. We are positive that our users would actively enjoy the invigorating new content. The partnership will further bolster our new-age digital content collection and commitment to continuously enrich the offerings for our viewers," said Head Growth nexGTv, Dushyant Kohli.

"Culture Machine's goal is to build great media brands that people love and we are excited at the opportunity to expand our footprint onto Nexgtv," said Head- Business Development and Talent, Culture Machine, Tuhin Menon.

The new and existing users at nexGTv can now easily access a wide range of youth entertainment content, recipes, healthcare tips, women's and lifestyle channels, Tamil humor and desi comedy seamlessly.