Private taxi cab firm Uber believes that a videogame can convince someone to become one of its drivers.
The company has reportedly just released Uber Drive, a Google Maps-based game that puts you in the role of a driver - or "partner" as Uber likes to say.
You're tasked with picking up customers and choosing the most efficient route to their destination, reports The Verge.
Uber further reveals that by tapping on the map as your car drives along; each successful drop off rewards you with cash that can be used to unlock new sections of San Francisco or upgrade to UberBLACK / UberSUV vehicles.
The company seems to think it can help real-life drivers hone their navigation skills, and also gain first hand experience of being a Uber driver.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app