Pantaloons celebrates 10th anniversary in Guwahati with enthralling 'Bihu Xubhojatra'

Pantaloons, India's leading family fashion destination from Aditya Birla Fashion and Retail Ltd. celebrates 10 years of opening its first store at DT Tower, Guwahati.

Since then, the brand has come a long way.

This week; Pantaloons launched its fourth store at Lachit Nagar while its other stores are located at Roodraksh Mall and Adabari Tiniali.

These milestones coincide with the Assamese New Year Rongali Bihu as Pantaloons thanks the people of Guwahati for their love and support with a 2.5 km long Bihu Xubojatra.

Utpal Das, renowned Assamese actor joined the celebrations.

The spectacular Xubhojatra comprised of beautifully decorated traditional jhankis with artists performing live to the beats of Dhul and Pepa followed by a large fleet of adorned cycle rickshaws with Pantaloons models sporting the latest Summer '18 Collection.

The breath-taking Bihu Xubhojatra saw enthusiastic performances by the Yuva music band and the Joydev Deka dance troupe.

The artists were dressed in traditional Assamese attire; the women looked gorgeous in mekhla chadar while the men danced away in the traditional dhoti, kurta and gamchas.

The city participated wholeheartedly in the Xubhojatra celebration with more than 2,000 people witnessing the live performances.

"Bihu is an integral part of Assamese culture and Pantaloons is delighted to partake in these festivities and bring local communities together through this initiative. We are grateful to our loyal customers for the phenomenal response that we have received over the last decade in Guwahati and we will continue working towards creating enriching experiences that bring us closer to our consumers," said Gaurav Chakravarty, Head - Marketing and Loyalty, Pantaloons Fashion Retail Ltd.

Bihu marks the onset of the new season and Pantaloons Summer collection is something to forward to - the latest styles and trends:

Women's Ethnic Wear: Long length, asymmetric kurtas in floral, geometric and foil prints

Women's Western Wear: Bell sleeves, cold shoulders, pinafore dresses and bardot tops

Menswear: Printed polos and shirts, mandarin necklines and breezy linens

Kids wear: Toon merchandise, floral dresses, summer shorts, patched denims and more.