Paula Deen's new company, Paula Deen Ventures has received an investment between 75 million and 100 million dollars from Najafi Cos.
The Arizona-based private-equity company led by Jahm Najafi hopes to help the 67-year-old Southern chef to establish new deals and break away from her current business model, which is based on licensing her celebrity image to others, People magazine reported.
Steven Nanula, chief executive of Deen Ventures told The Wall Street Journal that the company is in talks with possible partners, including TV networks, but the Food Network is not one of them.
Deen was dropped by the Food Network and many of her sponsors recently after she admitted to using a racial slur.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app