King of Punjabi rap Bohemia has become one of the biggest YouTube stars in India by receiving record-breaking 20 million hits on his videos.
Bohemia said "I know that my music is available to my fans on the biggest platforms like YouTube and iTunes in the best quality possible".
Pinakin Thakkar from Nirvana Digital, who manage Bohemia's YouTube channel, said that it's always great to work with artists who understand the power of Digital Platforms and are open to experiment with them.
Thakkar added that Bohemia has a huge fan base and the music he creates has made him one of the fastest growing and most viewed artists on YouTube in India.
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