Quantta Analytics, 0ptimus collaborate for person-based data operating system

Quantta Analytics and US-based 0ptimus announced a ground-breaking global partnership that will deliver full-stack data platforms to global markets including India, Australia, Africa and the United States.

Quantta Analytics has developed a full stack technology platform integrated with the first complete dataset that can be leveraged to make decisions about audiences in India. 0ptimus is a leading data analytics and machine learning company that has worked to elect numerous candidates in the United States and most recently served as the Analytics Agency of Record for Marco Rubio's presidential campaign.

Over the past four years, Quantta Analytics has built one of the largest databases of the Indian economy. Using this data which has been developed using proprietary machine learning tools, fusion technology and scalable aggregation tools, the Quantta technology platform has been serving a number of clients in India to understand their markets and their customers. The Quantta data stack harmonizes and standardises data from a multitude of sources including structured and unstructured data.

"We are truly excited by the immense opportunities that India has to offer. At 0ptimus, we believe that we can make a significant difference to the efficiency and productivity of companies in markets such as India, as well as in political campaigns. After an evaluation period, we concluded that the dataset Quantta has built and is building is robust. We are confident that the advanced techniques we developed in the U.S. can be adapted to India," said 0ptimus Founder Scott Tranter.

"It was apparent that Quantta was well on its way to building a multi-billion-dollar business, much like has been done by first movers in the United States and we were delighted to partner with them to build this further. We like to think of ourselves as the 'Intel Inside' the Quantta stack," he added.

"This partnership brings together talent and data from India and that will create a unique offering to businesses and organisations in India for Global companies seeking to better understand and expand into the Indian market. We were on our way to building a Quantta Labs in the United States," said Ritesh Bawri, Founder of Quantta.

"When we met the 0ptimus team, we realised that they had a deep knowledge and understanding of the technology and the complex mathematical challenges required to solve the current market problems. It was an obvious decision to partner with them. The decision to do so will expedite our product development by at least two to three years and also bring state-of-the-art global technology to work in the Indian market," he said.

The team at 0ptimus has used data science to achieve an 88 percent win-rate to date. Over the past few years they have developed a deep understanding of the processes and technology required to predict human behavior at individual level. Using this technology, potential candidates can ensure that their target voters are persuaded to come out and vote.

0ptimus is now working with a number of clients to bring this cutting-edge technology to the commercial world.