Rubique revamps its app to ensure seamless access

Rubique, an online marketplace providing technology enabled end-to-end solutions to financing needs of individuals and SMEs launched a newer version of its app, aimed at digitisation of the loan and credit card application process.

The most significant new feature of the app is 'Digital Profiling' and once the profile is created, all the bank policies and algorithms are run against the user's profile for tailor-made offers.

The new version of the Rubique app offers intuitive loan journey aimed at making the experience seamless and personalise the offers based on customer needs, eligibility and interests.

The new app is aimed at personalizing offers. The data engine keeps evaluating the offers available on the platform versus customer profile available and proactively keeps notifying users on the eligible offers

In a move to fuel the digitization drive and create a paperless experience for the user, the app allows users to upload the supporting documents required. Also, unique integration feature lets users get in-principal approval online for his/her requirement, making it entirely digital.

Due to direct integration with financial institutions' system, users can check the application status in real time, and also maintain a wish list related to his/her future loan and credit card requirement

With wide range of products and credit cards across retail and SMB category, the app offers a one-stop solution for all financial needs of the user.

"We are constantly on the lookout for tech solutions that can make our services more unified and hassle-free for our users. And, this new version of the app adds another dimension to their experience, making it unique and rich, based on the data extracted from their digital and social media space along with their needs, eligibility and interests," said Manav Jeet, MD and CEO of Rubique.

Besides the customers, the new version of the Rubique app also brings a favourable earning opportunity for its business associates through latest features like end-to-end transaction flow, payout calculation, wide range of products, meeting scheduler, Real-Time Tracking, Training and Rewards. A person registered as customer can upgrade himself to a business associate to earn on the same app itself.

Recently, Rubique launched 'Online PLUS' model, enabling users to get their loan applications processed faster, along with Rubot - an AI and decision engine powered bot aimed at easing the transaction experience and Rubique's lending gateway which provides a unified financial interface.

All these advanced technology products have enabled the platform to disburse around USD 270 million worth of loans, over 43000 credit cards and realised USD 3.8 million in revenue till date.