A top Samsung executive reportedly said in a 2012 memo that was revealed in a court, that the company's survival strategy solely depended on beating Apple in the mobile market.
According to Cnet, during cross-examination of Dale Sohn, the former CEO of Samsung's US mobile business, Apple attorney Bill Lee presented an internal Samsung document from April 2012 that said the company targeted Apple.
Sohn said in the document that beating Apple is no longer merely an objective, adding that it is Samsung's survival strategy, adding that Samsung must take consumers back from them and generate the type of brand loyalty that Apple currently enjoys.
He added that the company's top priority was the Galaxy Note phablet, which launched in October 2011.
In his note, Sohn said that with that hybrid phone and tablet device, Samsung had the ability to outsell the iPhone and make the Note the most desired smartphone in the industry, the report added.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app