Shedding its vertical-agnostic approach, NowFloats gives new impetus to vertical-specific offerings

Presently betting big on its manufacturing vertical, NowFloats, ditches its vertical-agnostic approach to take on a new vertical-specific approach.

The shift in its outlook was spurred by the unprecedented growth witnessed in its manufacturing segment. The company witnessed a hike of 50.36 percent in its manufacturing customer base in six months' time between 2016 and 2017, following the customization of its offering to the segment.

These developments render NowFloats as the first horizontal SaaS solution provider in India, offering customized products for specific verticals.

"NowFloats was incepted with the idea simplifying solutions in a way that was equally effective for any small and medium business. However, we soon realized that by customizing our offerings and making it vertical specific we could facilitate our customers better. Recognizing the potential of our realization, we focused on manufacturing vertical and witnessed a surge in our customer base in almost no time. Our transition from vertical-agnostic to vertical specific approach has emerged to be profitable for our clients by manifolds," said co-founder and chief software architect NowFloats, Ronak Samantray.

NowFloats ever since its launch has managed to get many small and medium businesses come online and widen their horizons.

Tailoring its product to make it vertical specific has yielded better results. For Example, the brand has been able to generate almost 24 million visits to all merchants in the manufacturing segment till date.