SmartCooky to champion #FitIndia campaign as knowledge partner

NDTV's e-commerce venture SmartCooky is happy to announce a strategic partnership with Glanbia Performance Nutrition for India's largest fitness drive the #FitIndia Campaign.

SmatCooky is partnering with the #FitIndia campaign to build awareness about nutrition, health and fitness. India is the diabetes capital of the world and the rising incidences of obesity and hypertension, amongst other lifestyle diseases, is a great cause of concern.

The campaign will create a network of professionals such as dieticians, nutritionists, educators and key opinion leaders.

This initiative will travel across 12 cities in the next few months, while working together with change makers at various levels and organizations.

The campaign was launched and supported by the Union Minister for Health and Family Welfare, J P Nadda, in the presence of dignitaries including actor and fitness enthusiast, Milind Soman. Giving it his full backing and support, Nadda stressed that this is the need of the hour and high on the government's agenda.

Nadda on Thursday underlined the rising scare of lifestyle diseases in India and the importance of yoga, and a balanced diet to tackle these. Reinforcing the government's commitment towards health, he said, "My ministry will provide full support in eradicating non communicable and lifestyle diseases from India. I recommend we should practice yoga and maintain a balanced diet for a healthy lifestyle to ensure a fitter India."

SmartCooky.com is the leading e-commerce platform focused on helping consumers lead a healthier lifestyle, providing a unique mix of content and commerce. The platform started out under the banner of NDTV Food as a content website, focusing on recipes, health and fitness articles; and has become the number one content site in India.

In the current avatar of SmartCooky, the platform offers a mix of its existing articles, recipes and a chance for customers to shop from a wide range of 2000+ products. The e-commerce shop offers products within the health, nutrition, wellness and personal care space, which have been individually handpicked by our in-house experts.

"There's never been a better time to launch a nationwide movement spreading awareness about health, wellness and nutrition. SmartCooky is delighted to be a contributing knowledge partner in this initiative," shared Managing Director SmartCooky, Seema Chandra.

"We at SmartCooky are committed to making people's lives healthier and help them make informed decisions in choosing the right products for themselves. SmartCooky offers a unique experience of educated commerce, where a consumer can learn about leading a healthier life through our rich content and then shop from a wide range of 2000+ products, carefully handpicked by our in-house experts," said SmartCooky CEO Sumeet Singh.