To give a tough fight to Facebook, Snapchat seems to follow the gaming path. The social service is reportedly looking at announcing its long-rumoured gaming platform.
According to Cheddar.com, the purported service, dubbed 'Project Cognac' will be announced for developers next month. The gaming service will feature a handful of games from outside developers designed to work inside the Snapchat app.
In addition to the new games initiative, Snapchat's parent company Snap will also announce more original shows at its first-ever summit for content and developer partners in Los Angeles on April 4.Snap's interest in gaming had been evident with its recent history of acquisitions. Last year, it acquired Prettygreat, an Australian gaming studio, for USD 8.6 million. The company reportedly also acquired a web-based game engine startup called PlayCanvas.
Apart from acquisitions, Snap has also launched its own lightweight AR games for the Snapchat app in early 2018.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app