A new email correspondence between Steve Jobs and top executives has revealed that the Apple co-founder had grand ambitions when it came to the future of Apple TV.
In a 2010 email that goes over the topics for the top 100 - a secret meeting Apple has each year with its top employees to discuss strategy for the coming year - there's mention of "Apple TV 2," The Verge reported.
Apple's marketing chief Phil Schiller, in his testimony in a San Jose court, said that content from the email were just an outline, and not necessarily unchangeable.
Apple TV 2 presentation is described as an opportunity to discuss the company's plans to stay in the living room game and make a great 'must have' accessory for iOS devices, the report added.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
