Steve Jobs had 'no ambition' to build Apple TV set

Apple co-founder Steve Jobs reportedly had no interest in making an Apple TV set, a new book has claimed.

A new book that focuses largely on Apple under current CEO Tim Cook, titled Haunted Empire: Apple after Steve Jobs, has a passage that seeks to dispel the myth that it was Jobs who had first pioneered the idea of an Apple-made television set.

According to The Verge, ex-Wall Street Journal reporter Yukari Kane has written in his book that Jobs vehemently denied an ambition to make such a TV set, when he was asked about such a concept in 2010 at the company's annual meeting.

Jobs immediate response was a 'no' and he had explained in that meeting that 'TV was a terrible business, because they don't turn over and the margins suck.'

Apple recently announced that it was entering new product categories this year, which could possibly include the long-awaited full-fledged Apple TV set.