Steve Waugh's firm links up with sports savvy residential project in Lucknow

Former Australian cricket captain Steve Waugh has agreed to associate his firm Sporting Edge with realty major Shri Infratech for a unique sports savvy residential township project in Lucknow, Uttar Pradesh.

The venture called "Cricket County", will promote a healthy lifestyle with distinctive sports facilities inside the township.

Waugh's Sporting Edge will aim to provide world class sports facilities and expert coaching to enable children and budding sportspersons to achieve their potential nation-wide.

The township project will comprise of villas, value homes, retirement homes, offices, shopping facilities and a unique Arts Village with recreational amenities and other social infrastructure.

The venture with Sporting Edge will provide access to sports training not only in cricket, but also swimming, tennis and other sports by well known sporting icons and institutions to nurture sports talent in the city.

Speaking about the project, Steve Waugh said: "Cricket County township is a really remarkable, one of its kind project Sporting Edge association with Shri Infratech shows our commitment towards providing a better quality of life to the people of India. This stems from the fact that Cricket County will have sporting facilities which will provide for a healthy lifestyle. Sporting Edge is proud to be on board for this exciting new venture."

Manoj Dwivedi, Chairman and Managing Director of Shri Infratech commented:"We at Shri Infratech, have been involved with various townships in the past but this is the first time that we have tied up with an International Organisation for developing a very special township in Lucknow called "Cricket County". The sports facilities will provide families specially children, an opportunity to participate in a healthy competitive environment."

Sporting Edge provides an end-to-end solution to real estate developers to help them differentiate their product offering by incorporating branded sport elements in residential townships. Sporting Edge works with clients starting from conceptualization upto implementation and ongoing management.

Shri Infratech is a reputed name in the field of bulk land acquisition and infrastructure development. It is an ISO 9001:2000 company, maintaining the highest quality standards, both on the business and social fronts.