The MobileStore to be first retail partner to pre-book BlackBerry Z3 in India

The MobileStore Ltd, India's largest telephony retailer, has acquired exclusive pre-booking rights to launch BlackBerry Z3 in India.

BlackBerry's latest smartphone, BlackBerry Z3 running OS 10.2.1 was launched today at a press conference in New Delhi.

The MobileStore's national presence of 800 outlets across 100 plus cities will bring the new BlackBerry Z3 within the consumers reach instantly.

The pre-bookings will exclusively start at The MobileStore from the day of the launch (25th June 2014).

The MobileStore will be the first to retail the new handset at its outlets, starting from July 2.

BlackBerry is one of the high potential brands in The MobileStore's system, with the pace set by BlackBerry Z10 which saw huge demands and was stocked-out in a matter of days.

"BlackBerry Z10 and Q5 have been doing phenomenally well at our outlets. Hence, we are glad to have this opportunity of being the first store in India to launch their latest handset through our outlets across the country. BlackBerry Z3 is a fantastic smartphone and an absolute value for money. We have high expectations in terms of sales from this new launch, considering the muscle that we can provide to the handset with our national presence," commented Mr. Himanshu Chakrawarti, CEO - The MobileStore Ltd.

Featuring BlackBerry 10 OS version 10.2.1, the new all-touch BlackBerry Z3 smartphone comes with a beautiful 5" display, hinglish flick typing and a long lasting 2500mAH battery and is compatible with Android applications. The customers can experience live demo of the latest BlackBerry Z3 at any of the TMS retail stores across the country. The handset will be available at Rs. 15990/-. As a strategy to pre-booking, The MobileStore is offering Rs. 1000/- off on the maximum retail price, from 25th June 2014 to 1st July 2014 and an additional flat 7.5% Cash back on ICICI Bank Debit cards starting 1st July 2014.