Tim Cook waxes eloquent on Apple's 'green side' in new video

Apple, in the wake of Earth Day has been ranked as the top performer in the Greenpeace rankings of Internet Companies, now features CEO Tim Cook as he talks about some of the environmental drives taken up by the company.

According to Tech Crunch, the video centers around the concept of "Better," and what that means with respect to Apple's products not only in terms of their technical design, but in terms of what they're doing to minimize packaging, use more environmentally friendly components, and create large-scale facilities that use wind power and avoid dirty, non-renewable energy sources like coal.

The video also enunciates on the role that Apple has taken of environmental sustainability that would continue with consistency in doing the same in the future.