In a bid to promote book reading habit among those who visit his shop, a hairdresser here has opened a library inside his saloon with books on a range of subjects and interest.
Further, in order to make the customers utilize their waiting time by reading books, he has come up with a lucrative offer in New Year, wherein, he is offering services at concessional rates to those who read books.
"Nowadays reading skills have come down gradually and excessive use of mobile has played a role in it," said Pon Mariappan, the hairdresser.
"In the New Year I will increase the charges for hair-styling but for those who will read books from the shop library, I will charge concessional rates," he added.
.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app