Twitter apologizes for using users' 2FA details to serve ads

Image
ANI Others
Last Updated : Oct 09 2019 | 11:30 PM IST

If you were worried about seeing targeted ads on Twitter, you should because the microblogging platform has now acknowledged that it indeed used two-factor authentication (2FA) details to serve tailored ads.

In an official blog post, Twitter said that the 2FA data may have been inadvertently used for advertising purposes, particularly its Tailored Audiences program that allows advertisers to target ads to customers based on their marketing lists.

There is no clarity on how many people were impacted by this 'error', but Twitter said the issue has been fixed and that no personal data was shared externally with its partners or third parties.

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Oct 09 2019 | 11:14 PM IST

Next Story