UCWeb appoints Damon Xi as UCWeb India GM

UCWeb, an Alibaba Mobile Business Group Company, today announced the appointment of Damon Xi as the General Manager for UCWeb India. The move will render Damon in charge of the strategic alliance and business development for the company in India.

Kenny Ye, General Manager of Overseas Business, Alibaba Mobile Business Group, spoke about the strategic change in India saying, "India is one of the most dynamic and fastest growing markets. Bringing in Damon as the General Manager for UCWeb will enable the team in India to work and keep up with the same dynamicity. Damon with his strategic abilities and immense managing associations in the internet industry is the ideal candidate to take over Robert Bu, who will now be heading global business of UC Union. The UCWeb story in India is not just transformative but also positions UCWeb as a thought leader in the mobile internet domain and we are sure that Damon will take the story forward to even bigger heights."

Damon was earlier in Tencent and has over 12 years of professional experience in internet and telecom industry. Talking about his move to UCWeb, he said, "The decision to head UCWeb in India could not come at a better time. The Indian mobile internet landscape is the most exciting place to be at. UCWeb's growth in India has been tremendous so far and I am very glad to be a part of the same growth."

UC Browser has reached a milestone of 100 million MAUs in India and with a market share of 57% (as per Stat Counter), UC Browser is the largest mobile browser in India. With a strategy of digitizing entertainment, UCWeb in India has recently collaborated with various entertainment based activities be it movie promotions with "Ae Dil Hai Mushkil", TV Shows with its partnership with Colors Tv shows such as Jhalak Dikhla Ja and Bigg Boss or Book Releases with Chetan Bhagat's recent bestseller, One Indian Girl.

UC News, the latest product from UCWeb, has also become the most downloaded news app in the Google Play app store within the 5 months of its launch. UCWeb is poised to further consolidate its position as a content distribution platform by inviting more and more key opinion leaders, celebrities and self-publishers to join the We Media program to offer unique content on UC News. This will also help the contributors to gain traffic, revenue and followers from the platform."

Damon has over 12 years of professional experience in telecom and internet industry. Prior to joining UCWeb in September 2016, he had worked at Tencent and was responsible for strategic partnership, WeChat/ JOOX business operation and post investment management of Tencent invested entities in several countries including India, Indonesia and South Africa. Prior to Tencent, Damon has worked TCL communication with different managing roles. Damon graduated from business school of HKUST with MBA degree and bachelor degree from Liaoning University and Australia Victoria University.