Veronica Ruby, Prateek Singh winners of Max Elite Model Look India 2018

The long, relentless yet highly rewarding two months for contestants who had come from various parts of the country, came to an end with the Finale of Max Elite Model Look India 2018 on Saturday, October 27 at Hotel Sofitel, Mumbai.

The winners will have the privilege of representing India in the 35th World Final to be held at Canary Islands in January 2019.

The contest that is presented by country's largest fashion brand, Max Fashion, kick-started in August this year and travelled to different cities, in search for the best talent. These cities included Mumbai, Delhi, Hyderabad and Bangalore. Out of the thousands of contenders, Elite Model Look India 2018 chose 16 finalists who were then trained and groomed by Industry experts like Mickey Mehta, Dino Morea, Clint Fernandes, Alesia Raut and Marc Robinson, who is the Licensee for Elite Model Look India.

The finale evening was attended by Mumbai's socialites, fashion designers, stylists, bloggers, and the likes. The venue was buzzing with energy and excitement. There were a total of three rounds.

The first round was all about pumping up style with slogan side tape treggings and joggers, paired up with a sporty crop top and cool statement tees. Round two saw models in Max Fashion's Winter Collection that varied from biker jackets, slogan sweat tee, graphic print sweatshirts, quirky sweaters, to street style bombers with side tape detailing and badges.

Third and the final round had models adorned in high street fashion with trends that amalgamates business and leisure. It was composed of smart casual clothing in innovative fabric bases. Taking inspirations from the upbeat city culture, the range was a perfect solution for the generation that is uniquely rebellious and breaks the monotony.

In-between the rounds, a spectacular performance by Manasi Scott kept the audience captivated. The show was judged by Alesia Raut and Deepti Gujral - supermodels, Iris Minier - Elite World, International Scouting Director, Marc Robinson - Licensee, Elite Model Look India and Shital Mehta - Executive Director, Max Fashion.

The Winners are -

MAX Elite Model Look India 2018 (Female): Veronica Ruby (Bangalore)

MAX Elite Model Look India 2018 (Male): Prateek Singh (Mumbai)

The winners will represent India at the World Finale and secure a 2-year contract with the Elite agency.

Speaking at the event, Shital Mehta, Executive Director, Max Fashion said, "I would like to extend a hearty congratulation to the winners. Max has always made fashion available to everyone and as a brand has tried to promote the right blend of fashion and talent. The winners have truly showcased the potential to be the next supermodel of the country. My best wishes to them for the World Finale.