Visa, Micromax and TranServ drive innovation; launch mVisa Visa developer platform

Visa, Micromax and Transerv today announced the launch of mVisa for all Udio mobile app users across the country, which include Micromax smartphone users.

The announcement reinforces the strategic collaboration and commitment of the three leading brands to bring mobile based payment solutions, supported by RBL bank, for the convenience of consumers.

"We believe real growth in digital payments would truly happen by offering best in class payments technology and services to the masses across our country and enabling them to digitize their money. The launch of mVisa on Udio mobile app delivers a world class payment experience to the large customer base of Micromax users," said Co-founder and CEO TranServ, Anish Williams.

"Owing to the simplicity of the process, we are confident of it becoming very popular with the cash-centric segments in the society, thus being a significant catalyst towards our mission of a less cash economy," added Anish Williams.

Driving innovation in payments, this is the first roll-out of mVisa through the Visa Developer Platform, an open platform that provides developers at merchants, financial institutions, technology companies and start-ups with access to some of Visa's most popular payment services and capabilities to create new digital commerce experiences.

Visa Developer enables partners to connect to Visa over web services making it considerably easier and enabling them go to market faster than traditional methods.

"This enables them to create commerce experiences with Visa technology integrated, enabling greater security, scale and convenience. We are excited to work with Micromax and TranServ to bring mVisa to more consumers across the country and believe this will lead to increased adoption of digital payments," said Group Country Manager India and South Asia Visa, TR Ramachandran.

mVisa is a payment service that allows consumers to use their mobile phones to make cashless purchases, pay bills and send money to friends and family members. Users securely link their Visa debit, credit or prepaid account to the mVisa application and make purchases by scanning an mVisa Quick Response (QR) code at a retailer and initiating a transfer of funds from their account to the retailer's account.

The mVisa payment solution will be made available to Micromax smartphone users through the native Udio app within their handsets, making Micromax the only handset provider with a native app facilitating mVisa issuance.

For the cash-centric segments, Udio enables customers to digitize their physical cash at nearly 100,000 offline centers across the country in addition to standard online wallet loading options; thus entirely eliminating the need to carry cash.

The launch of mVisa comes close to the heels of launch of Virtual Visa Card linked to the Udio mobile app in partnership with RBL Bank, which has seen tremendous success in the last quarter. Nearly 80 per cent of new Udio users activate the Virtual card functionality monthly. In the last quarter the Virtual Visa card in the Udio app has seen a 75 percent increase in the monthly payment volume; and an overall increase of 200 percent in the average ticket size.

Transerv would be processing close to a billion-dollars of transaction volume in the current fiscal year. With the introduction of new features, including the Virtual card and mVisa, gaining momentum among all customer segments, Transerv aims for a 300 percent growth in transaction volume over the previous year.