Yahoo on Friday has acquired a local search startup 'Zofari' to strengthen its offerings around search.
According to CNET, Zofari generates recommendations for local haunts like bars and cafes akin to how Pandora, the streaming-music service, creates personalized radio stations. It does that partly by culling information from other local-search services like Foursquare and partly by looking at places that users liked.
Zofari said that they are very proud, and they always dreamed of reaching users at greater scale.
The purchase is just one of more than 40 that CEO Marissa Mayer has made since she took the reins at Yahoo more than two years ago, but it's aligned specifically with the company's desire to build out its mobile search offerings.
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