Yahoo is reportedly teaming up with the concert ticketing company Live Nation in a bid to become the next big music venue.
According to The Verge, through the partnership, Yahoo plans to stream a live concert every day for an entire year, featuring what Yahoo marketing chief Kathy Savitt describes as the "world's hottest bands and musicians."
The company said that it intends to keep 1,200 of its live song recordings for months after the show is aired so that listeners can continue to stream them.
Savitt said that together, the companies will feed the daily habit of music fans everywhere.
Meanwhile, the duo is yet to announce the dates and other details of the concerts.
Live Nation's CEO said that the deal between his company and Yahoo was only finalized on Thursday, the report added.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app