Yahoo has reportedly partnered with online urban guide operator and business review site, Yelp, to bring local data to its search experience.
The deal between the two companies would see Yelp information, such as ratings and user photos included into Yahoo search results.
According to Tech Crunch, as Yahoo is no longer synonymous for web search, the Internet giant is aiming to correct the decline in the query market.
Yahoo has tried to get out from under its search deal with Microsoft, given that the partnership has failed to perform up to financial expectations.
However, with the Yelp partnership, Yahoo is imitating the software giant, who had also partnered with Yelp two years ago to power its Bing search tool.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app