A Chinese e-commerce Company has recently linked women's bra size to their online shopping habits, determining that bigger bra cup size means they tend to spend more.
According to Quartz, Alibaba crunched the numbers with "Big Data" customers who bought bras with a cup size of B or smaller tended to spent more and the closer they got to E cup, the more likely they were to part with more dosh, News.com.au reported.
The e-commerce giant, who recently made almost AU10.7 billion dollars in just one day of sales, has indicated it would dedicate significant resources to data mining and gaining insights from the reams of information.
Big Data means that companies, governments and organizations have loads of information on you which can be used to build a profile of you.
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