Eicher Polaris Pvt Ltd launches Multix, a 'Personal Utility Vehicle' for Rs. 2.32 Lakhs

Image
Arun Shenoy Jaipur
Last Updated : Jun 18 2015 | 8:07 PM IST

Eicher Polaris Pvt. Ltd., a 50:50 joint venture between Eicher Motors Ltd and Polaris Industries Inc., has launched the Multix; something they claim to be India’s First ‘Personal Utility Vehicle’. The vehicle shall be developed in Eicher Polaris’ Jaipur facility. Eicher Polaris Pvt. Ltd. has made an investment of Rs.350 crores towards product development and setting up a manufacturing facility. The plant has an annual capacity of 60,000 units which can be scaled up to 1,20,000 units. 

Multix will be available in two variants and four colors, starting at a price of Rs. 232,850/ - (ex-showroom, Jaipur).   Speaking at the launch of Multix, Siddhartha Lal, Managing Director & CEO, Eicher Motors Ltd., said, “We have identified a large untapped segment in Independent Businessmen with an estimated population of 5.8 crores in India, and are committed to create a new and strongly differentiated automotive solution for them through Multix. Our aim is to equip the consumers with the Multix ecosystem and enable them to unlock their potential by accessing a world of new opportunities. We have made an investment of Rs. 350 cr  till date.” 

The Multix aims to be an all-purpose utility vehicle for transporting people as well as cargo. Two variants are on offer, the AX+ which does not have doorways and the MX, which does. It is powered by a Greaves four-stroke single cylinder engine generating 9.92 PS of power and 27.1 Nm of torque, mated to a four speed manual transmission.

The Multix can be adapted to create large storage space of 1918 liters. It is equipped with a power-take-off point, which can generate power of up to 3 KW, something the company has christened as an X-Port. It features a high ground clearance of 225 mm and an independent suspension set-up to tackle bad roads.

Multix has undergone over 18,00,000 km equivalent of rigorous testing for off-road reliability, safety & durability. 

Source : Eicher Polaris Pvt Ltd launches Multix, a 'Personal Utility Vehicle' for Rs. 2.32 Lakhs

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jun 18 2015 | 3:32 PM IST

Next Story