Max India's other demerged entity, which has currently been named as Advaita, will own the Group's Senior Living business - Antara Senior Living. It will also manage a corpus of over Rs 500 crore received from the divestment of Max Bupa.
Max Group's sponsor Analjit Singh, who has increased his involvement in Max India by taking on the mantle of Chairman, is looking to start afresh in Advaita by venturing into 1-2 new business areas, which will have adjacencies to the Group's latest focus areas of Life Insurance, Real Estate, Senior Care and Lifestyle. Besides being utilized for seeding new businesses, Advaita proposes to utilize its cash reserves to also offer an exit opportunity through a Capital Reduction process, subject to regulatory approvals, to shareholders who may not be keen on investing in unchartered areas. This will allow such shareholders access to proportionate proceeds from Max Bupa divestment and encash their shareholding.
The new businesses will be decided within the next year, which is the anticipated timeframe for the demerger and listing of New Max India, currently being called Advaita Allied Health Services.
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