Tata Elxsi partners DStv for digital transformation of AdMedia Sales

Tata Elxsi collaborated with DStv Media Sales, a media sales organisation and part of MultiChoice Group, to consult and collaboratively build a vision for DStv Media Sales (DMS) that addresses challenges while positioning DMS for future growth.

DStv Media Sales (DMS) specializes in advertising on DStv's digital platforms, linear channels, and GOtv. It's mission is to assist global and local companies in reaching a larger audience across Africa and expanding their brand presence with unique platforms and creative advertising.

The major transformation goals were to establish an integrated cross-platform for linear and digital Ad sales workflows. The technology platform support the entire process, from media insights and analytics, bespoke campaign design and budget allocation, to campaign management, optimisation, and post-campaign expenditure analysis.

The transformation consulting team at Tata Elxsi created a playbook for Digital Transformation of DMS Business operations and further developed and integrated a complete Digital Transformation solutions, including a custom Programmatic Trading Portal that powerfully blends design and digital technologies to make it intuitive, easy and simple for the DMS specialists, brand managers and media planners to develop and deploy omni-channel advertising campaigns.

The digital transformation initiative was carefully planned and implemented in multiple stages, ensuring integration with both Linear and Digital platforms. The automation further helped to significantly improve productivity and business outcomes for the DMS teams by simplifying digital workflows and approval processes. Furthermore, the platform implements AI-based technologies to assist price modelling, and provides insights and analytics to optimise campaign outcomes.

DStv media sales division was established about 20 years ago as part of MultiChoice Group, providing dynamic media solutions; handling commercial airtime, on-air sponsorships, content integration, and online sales across a variety of 130+ channel brands on linear TV, VOD, social media, and digital platforms.

Tata Elxsi's net profit soared 64.6% to Rs 113.38 crore on 39.4% surge in net sales to Rs 558.32 crore in Q1 June 2021 over Q1 June 2020.

Tata Elxsi provides design and technology services across industries including automotive, broadcast, communications, healthcare and transportation.

Shares of Tata Elxsi gained 0.23% to end at Rs 4,722.60 on Wednesday, 18 August 2021. The domestic equity market is shut today, 19 August 2021, on account of Muharram.

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