Vodafone ldea is adopting the latest technologies for customer experience enhancement, as it undertakes the world's largest network integration in lndia. lt has been able to differentiate itself in a dynamic and intensely competitive market by acquiring scale, personalizing the customer experience and constantly innovating with newer, technology-led services targeting the 82B segment as well as the start-up ecosystem. TCS has been its technology partner in this journey, managing all of its customer-facing applications.
ln the next leg of this partnership, TCS will leverage its deep contextual knowledge of Vodafone ldea's business, its Location lndependent Agile model and expertise in analytics and Al to further personalize the end-customer experience and improve customer acquisition. Additionally, TCS will work on bringing integration synergies in Vodafone's and ldea's systems to strengthen operational effectiveness and enable faster revenue realization.
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