Insurance company AIA Group Limited announced Monday that it will be the shirt sponsor of English Premier League club Tottenham Hotspur for the 2013-14 season.
The sponsorship will see AIA displayed on the club's shirts during all three knock-out cup competitions: FA Cup, League Cup and the Europa League.
The Spurs is one of only three clubs to have won the FA Cup eight times or more and have won the League Cup on four occasions.
The new shirt will debut in the first match of the Europa League Aug 22 against Dinamo Tbilisi.
Commenting on the partnership, Tottenham Hotspur chairman Daniel Levy said: "We are delighted to welcome AIA as a Tottenham Hotspur partner. We are pleased to have the AIA name on our shirts."
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
