Alexa Chung to launch denim collection

Model Alexa Chung is giving the fashionable public what they want, another fashion collection designed by her.

The 30-year-old is teaming up with American label Adriano Goldschmied to create 20 denim pieces, including denim dresses, T-Shirts and jeans, for their new and upcoming collection, Alexa Chung for AG, reports contactmusic.com.

She told WWD.com: "The collection is inherently the missing pieces of my dream denim wardrobe, which, as ever, is predominantly inspired by a late Sixties, early Seventies aesthetic."

Chung also worked with US retailer Madewell in 2011, paid a visit to the Goldschmied factory in California recently and spent the duration of her trip searching through shops in the area as part of her research for the collection.