BCCI partners Janalakshmi Financial Services for three years

The Board of Control for Cricket in India (BCCI) on Monday announced Janalakshmi Financial Services (Jana) as an Official Partner for a period of three years.

Janalakshmi will be the official financial services partner of the BCCI where the brand would enjoy visibility on the field. The agreement will provide Janalakshmi prominent in-stadium branding, on-ground advertising and activation rights for three years across the three formats.

"I am pleased to announce BCCI's partnership with Janalakshmi Financial Services. Like the BCCI for whom the fan holds a high place, the Jana believes in forging a strong connect with the consumer. The latest tie-up shows that India Cricket is taking big strides on and off the field. As we commence the mega home season, I thank our new partner and look forward to their lasting support," board President Anurag Thakur said.

Welcoming the company, board Secretary Ajay Shirke said: "On behalf of the BCCI, I welcome Janalakshmi Financial Services on board as the associate sponsor. I am delighted to announce this three-year long association as it further strengthens our belief in India Cricket."

--IANS

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