Megastar Amitabh Bachchan has expressed support to a campaign to promote eradication of open defecation.
"Strongly support Swachh Bharat and Ministry of Drinking Water and Sanitation's August campaign. We need India free from open defecation," Amitabh tweeted.
The slogan for the campaign is: "Ek kadam swachta ki aur (One step towards hygiene)."
This is not the first time the cinematic icon is supporting a campaign for Swachch Bharat. Last month, he was asked to be the face of the "City Compost Campaign" under Swachh Bharat Mission to encourage citizens to use compost produced from municipal solid waste
On the silver screen, Big B who was last seen in "TE3N", will soon be seen in the upcoming thriller "Pink", which also features actress Taapsee Pannu.
--IANS
dc/rb/vt
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
