Big data analytics marketing platform spocto announces India launch

The cutting-edge big data analytics marketing platform spocto on Wednesday announced its India launch to empower businesses successfully communicate with customers by understanding their behaviour across multiple digital channels and reducing spam.

"Customers lead multi-device, multi-platform lives and the digital touch points to reach them are constantly changing. They are bombarded with a constant flood of marketing messages from a single brand, across platforms. In most cases, instead of communicating a positive message, this leads to brand noise," said Sumeet Srivastava, chief executive officer, spocto, in a statement.

"Through spocto, we aim to 'unspam' the customer and enable businesses to communicate with them in a budget efficient manner. Our thorough monitoring ensures streamlined communication so that a brand's message reaches the relevant consumer only at the time and on a platform that is most suitable for them," Srivastava added.

The company received investments of over $2 million from IT services company Intelligentia and is planning to raise funding of around $7-10 million by December 2016 for acquisitions and technology integrations.

"Researches have shown that the 62 trillion spam emails sent each year waste 33 billion kilowatt hours of power, or enough to power 2.4 million homes. Our methods, apart from guaranteeing a better ROI through channel and budget optimisation, are eco-friendly and help reduce carbon footprint," said spocto's chief operating officer Amit Gupta.

spocto's clients include brands like Future Retail, Motilal Oswal, Wunderman, Lupin, CarDekho and CenturyPly among others.