Bundchen against 'unattainable' beauty ads

Supermodel Gisele Bundchen has slammed advertising campaigns that portray "unattainable" beauty as they make women feel "distant".

The Brazilian beauty, who is the new face of Chanel's No 5 fragrance, says that while adverts for such brands can be seen as "aspirational", they are often nothing more than a distant reality for the majority of women, reports contactmusic.com.

"Sometimes I feel like adverts like this can make women feel so distant. They are so glamorous and so unattainable and so aspirational that you really can't touch them, in a way. They are kind of a dream," the 34-year-old told The Sunday Times Style magazine.

However, she said that the Parisian fashion house has made a conscious effort to make their latest campaign more relatable to regular women.

She said: "The idea really was to show this modern woman and all that she is, with her struggles and her vulnerability. And yes, she is glamorous. Of course she's glamorous - she is powerful and successful - but she is also struggling.

"You know she is a mother, a wife and a professional, and she is juggling all of that, and you know that's not easy."