Camera-centric devices boost Oppo's growth to 133%: Report

A camera-centric product range paired with premium design helped Chinese phonemaker Oppo see a 133 per cent year-on-year growth -- maintaining fourth spot in smartphone brand globally by market share and top spot in China for the last two quarters, a report said on Friday.

Market research firm International Data Corporation's (IDC) preliminary data showed that Oppo accounted for 6.8 per cent of the global smartphone market in 2016 and had four straight quarters of greater than 100 per cent year-on-year growth.

"In 2016, our strategy was to stay simple and focused -- putting out premium-quality products with phenomenal cameras," Sky Li, Oppo Global Vice President, Managing Director of International Mobile Business and President of Oppo India, said in a statement.

"The success we saw is because of our commitment to listening to our users and bringing them devices tailor-made for their lifestyles. We'll redouble that commitment as we continue our global expansion this year," Li added.

Oppo focused on two main product lines last year -- its "Selfie Expert" F series and R series.

In India, Oppo was the first brand which launched selfie focused phones and brought the selfie trend with campaigns targeted towards reaching out to the young consumers, the company claimed.

Oppo F1s, which boasted a 16MP front camera, was a resounding success.

According to data from research firm GFK, F1s helped Oppo hit a 10.9 per cent sales unit share in the country's offline market making it the second best all brands in December 2016.

--IANS

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