Cara Delevingne - new face of Chanel

Model Cara Delevingne is now the face of luxury fashion brand Chanel.

She shared a snapshot from a new campaign of the brand via Instagram Thursday. She is seen posing up against a mirror with a pastel pink coat hooked across her shoulders.

"New @chanelofficial campaign! Thank you @karllagerfeld," Delvevingne captioned the photograph, reports contactmusic.com.

The 21-year-old has earlier worked with Chanel as she closed its Haute Couture show and the Autumn/Winter 14 show earlier this year. But this is the first time she has fronted a mainline Chanel collection.

Lagerfeld, 80, has always praised the model, who first worked with his brand in 2012.

He recently described Delevingne as the "modern It Girl", saying: "Cara is different. She's full of life, full of pep. I like girls to be wild but at the same time beautifully brought up and very funny."