Celebrity cosmetic range not value for money

Image
IANS London
Last Updated : Aug 05 2013 | 5:40 PM IST

Quite a few celebrities have their own makeup range which consists of almost all the things that women want. But new research reveals that young women don't think celebrity ranges are value for money.

The study, conducted by VoucherCodesPro.co.uk, shows that 52 percent of young women believe that celebrity branded beauty products and ranges are not worth the money spent on them, reports femalefirst.co.uk.

As many as 34 percent believed the ranges are of poor quality.

But it seems like for some, quality doesn't matter as they do buy such celebrity cosmetic ranges. The average money spent on celebrity beauty products was 53 pounds.

"Every week, there seems to be a new beauty range from a new celebrity. With the news of a new beauty range from pop group One Direction, we were interested in discovering whether or not celebrities play a part in shoppers' purchasing decisions," George Charles of VoucherCodesPro.co.uk said.

"It came as of a bit of a shock when we received the results, where many women claimed that they found these beauty products of lesser quality than normal beauty ranges, but some still continued to purchase them," he added.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Aug 05 2013 | 5:36 PM IST

Next Story