Chelsea Football Club partners Wipro for digital transformation

A day after HCL Technologies partnered with Manchester United, IT consulting and business process services company Wipro on Thursday said it has been chosen by Chelsea Football Club as its official digital and IT partner.

The company, in a regulatory filing to the Bombay Stock Exchange, said in a statement posted on the bourse's site said that the partnership will help Chelsea FC re-imagine the digital and technology experience.

"As one of the world's leading sports brands, Chelsea FC will work with Wipro to create experiences for millions of fans that span not only the in-stadium, game-day experience but also their digital experience, anytime, anywhere," the statement said.

"Chelsea is renowned for its commitment to excellence and developing passionate fans across the world. Their confidence in Wipro Digital is a testament to our value proposition for global sports and gaming entities. Our unique 'Customer Journey Engineering' methodology will enable Chelsea FC to continue to be a preeminent digital brand," said Wipro Digital's senior vice president and global head Rajan Kohli.

"Wipro is a leading global company delivering world-class services that put their customers at the heart of everything they do - we plan on using this partnership to truly enhance the fan experience for millions of Chelsea supporters worldwide. Wipro's expertise in building winning propositions that sit at the intersection of strategy, design and technology will help sustain our position as the digital leader in global sport," said Chelsea FC managing director Christian Purslow.