Cheryl to spend a million pounds on rebranding herself

Image
IANS London
Last Updated : Feb 16 2017 | 1:48 AM IST

Singer Cheryl Fernandez-Versini, who is pregnant, is reportedly planning to spend 1 million pounds to rebrand herself after she gives birth.

The 33-year-old, who is expecting a baby with boyfriend Liam Payne, intends to spend the sum to overhaul her public image by regaining her pre-pregnancy figure, signing a fitness deal and writing a book, reports dailystar.co.uk.

A source close to Cheryl said the singer sees becoming a mother for the first time as "the chance to start a new direction with her career".

"Cheryl feels she wants to do something that incorporates her journey as a new mum," the source said.

The "Crazy stupid love" hitmaker intends to spend the first two months after giving birth concentrating her efforts solely on raising her newborn baby.

But thereafter, Cheryl will start writing her own book about her experiences of pregnancy and motherhood.

"She has a big-money offer on the table to do something along the lines of 'Cheryl's new mum diary'," the source said.

--IANS

ks/rb

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Feb 16 2017 | 1:36 AM IST

Next Story