Chinese firm nubia set to enter India with Next-Gen smartphones

Image
IANS New Delhi
Last Updated : Sep 20 2016 | 5:22 PM IST

Chinese smartphone maker nubia is set to launch an innovative series of handsets soon in India that will come with a patented Frame interactive Technology (FiT).

A revolutionary smartphone interactive technology, FiT allows users to reimagine the way they control mobile devices, bringing endless interactive freedom, industry sources told IANS on Tuesday.

The smartphones will have DSLR-like photography system "Neovision 6.0" for a better shooting experience.

"nubia is riding on a range of core patented technologies such as separate light metering, separate focus and independent white balance," the sources added.

The front camera will come with an in-built flash and autofil technology.

nubia will integrate smartphone photo-shooting functions including the electronic aperture, slow shutter and live bulb exposure.

The devices will also house camera operations like one-click star trail shooting and light painting, offering more professional functions to the consumers.

nubia will offer a completely different way for users to manage their mobiles. With two consecutive, rapid clenches on the phone, users can either take a screenshot or activate one-handed mode.

One simple clench will directly unlock the screen. Gesture memory will make it possible for users to customise holding gestures, transforming user habits into new interactive modes.

nubia is entering solo in India without the tag and support of China-based ZTE Corporation - a multinational telecommunications equipment and systems company.

The company has roped in Portuguese football player Cristiano Ronaldo as its brand ambassador.

--IANS

na/vt

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Sep 20 2016 | 5:14 PM IST

Next Story