Actor-producer Sanjay Suri, whose next is "My Birthday Song", says he is not in the rat race of the number game.
Sanjay, who has produced films like "Sorry Bhai" and "I Am" in the past, says that he is thankful to all the celebrities who have supported him for "My Birthday Song", directed by Samir Soni.
He said here: "Our film has been supported by big personalities of Hindi film industry. Karan Johar launched the poster of the film and Salman Khan launched trailer of our film, so we are thankful to them because I am an independent filmmaker, so we don't have those means to reach up to the audience.
"Apart from that, the audience has given positive feedback to the trailer of our film. I don't believe in number games. When the film's trailer gets released, then within half a day, it crosses 5-10 millions views.
"Clicks can be bought, I don't say everyone does that, but it exists. If you see Oscar-winning movies, their lifetime views are around 1.2-1.5 millions, but here after the trailer launch, it crosses 10 millions views. So, I haven't got involved in number games, and in future also I don't have intensions to do that."
"My Birthday Song" is releasing on Friday.
--IANS
iv/rb/vm
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